Wednesday, October 20:
Today, instead of meeting in the classroom for our normal discussion meetings, we traveled to Kerrytown to experience the process of identity making/branding from a professional perspective. We visited QLtd Designs, an awesome group consisting of 12 designers/writers, who were kind enough to present to us some of their projects for past and current clients, presenting the work to us as they would to the client, along with explaining the process they go through to create an identity. The three major projects they showed to us were Legacy Land Conservancy, Siggraph 2011, and ApplEcon (still in process).
It was interesting to see the process and learn how as a group, the research is done to get a "feeling" for the client, and after how each designer came up with their own iteration of the identity, color palate, and feel looking to be created in a series of idea boards. Afterward we were split into small groups where we were able to see each designers work-space, hear about their work/process, and get to know them on a more one-on-one basis. Overall, the trip was a great expereience to learn how we can follow a similar process in our own branding of Al Dente (but at a much slower pace haha)!
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