Getting Started

Monday was our first day diving into the process of redesigning/re-branding the identity of Al Dente Pasta. We started as a class creating a mind map of thoughts/feelings/words that spurred from "Al Dente."

From there we, as a group, created a mini outline of our process:

1) Redesigning the Logo
- This involved finding a hierarchy in the logo itself:
a) "Al Dente" (the name)
b) "Pasta"
c) the checkerboard
- However we wish to find a way to integrate this as part of the design as a whole. This way the logo can function as a name label with or with the checkerboard. We see the board as currently standing alone as a separate entity, and in this case, failing as a design element.

- We are working to have the logo speak directly about the pasta itself. (To start this process, we created a mind map of "Pasta").

2) Defining the Contextual Hierarchy of the label:
a) Type of noodle
-flavor
b) Logo
c) "100% All-Natural"
d) 3-minute cooking blurb
e) Imagery
f) Net wt.
g) Kosher

These are the 2 main goals we hope to tackle first. I'll keep you updated when we have more! (Also to come, images and inspirations!)